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The new brief:
Sell. The. Subs.
This one comes with a lot of cheese.
The problem?
We were still in a recession. (And pandemic)
The solution:
Be honest (like fr)
With music festivals shut down and people staying at home, it was hard to make folks see and crave Subway's Extremely Mac & Cheesy sub.
So, we brought the party right to their taste buds.